top of page

Why Hire a Logo Designer?

Are you a business owner looking to create a unique, professional logo and branding package that sets your company apart from the competition? Hiring a custom logo designer is an excellent option for creating something truly special that can help give your business an edge in today’s competitive market.

From crafting the perfect color palette to ensuring consistency across all of your company's visuals, there are numerous advantages to hiring a specialist rather than relying on generic templates or designs. In this blog post we’ll discuss five reasons why working with a reputable custom logo designer can be beneficial for small businesses looking to establish themselves as industry leaders.

1. The impact your logo has on your brand

If you want to define and cultivate a strong, memorable brand identity, a logo is essential. It’s the first thing customers encounter and acts as an expression of your overall aesthetic. You could try designing one yourself, but it’s best to entrust the logo creation to a logo designer.

An experienced logo designer has unique talents in understanding the basics of logo design and strategic knowledge that can help in creating a logo that truly expresses your brand values, resonates with your target audience and stands out from your competitors. Doing it the right way requires planning, patience, and dedication - all three qualities you're sure to find by choosing an experienced logo designer.

A logo designed by a professional logo designer will be tailor-made to fit your brand, establishing its distinct identity amongst consumers. With extensive knowledge on logo design principles and expertise in various software programs, logo designers can create something one-of-a-kind for your business that no logo generator can. So take the time to invest in a logo designer with experience and talent - it'll be worth it in the end!

2. Create a logo that works for your target market

Having a logo that stands out and truly represents your business can go a long way, which is why it's important to find the right logo designer. Not only should they understand design principles and have a portfolio of great logo designs, but also be able to understand what your business does and who your target audience is. A logo designer with an outside perspective can help you develop logos that really capture the essence of your business, giving potential customers a clear idea of who you are and what you represent.

3. Your logo is your main marketing tool

Logos are no doubt important when it comes to online marketing. Whether you're a small business looking to set up an online store, or a larger company needing to establish an online presence, logo design is an essential part of the process. It's the logo that customers will look for when they navigate to your site or social media profile, and studies have proven that customers recognize logos faster than words. This makes logo design critical for any business operating in the digital world. Of course, if you don't have the creativity required for logo design, don't sweat it - there are plenty of professional logo designers out there who can create a custom logo based on your individual needs and branding style. So when it's time to launch your business into the virtual world, don't forget your logo - it will be one of the first things potential customers notice!

4. A custom logo will help you stand out from competitors

If you want to make sure your business stands out from the competition, having a logo designed by a professional will help you create an identity that can easily be recognized and remembered. A logo is more than just a symbol, it's conveying the spirit of your brand and company ethos in one image. And having a logo professionally designed means customers are likely to take your business more seriously as opposed to competitors with amateur logos. It also reinforces trust when customers can easily recognize who you are and what your logo stands for. Investing in logo design will pay dividends for years to come.

5. Your logo must look good on all devices

A logo is a visual representation of your business, so it's important to make sure it looks great across all types of devices. Trying to accomplish this with a logo generator will have you scratching your head in frustration - the logo may not look as good on a smartphone as it does on flashier laptops and desktops, and logo generators can't guarantee satisfaction. This is why it's best to put your logo in the hands of a professional logo designer, who ensures that your logo looks amazing no matter what device someone views it on. That way, you'll always get maximum exposure and never miss an opportunity to show off your logo!


When it comes to logo design, most people think they can save money and time by using logo generators or doing it themselves. But logo design is more than sticking some clip art together; a logo needs to capture the essence of a company or brand, so requires plenty of thought, skill and experience. With a logo designer, you’re guaranteed to have someone who knows logo trends and how to make logo designs stand out from the competition. And with their help, you’ll end up with something that reflects your business in the best light possible. So if you want a logo that stands out from the crowd and expresses your brand’s identity in an eye-catching way, then hiring a logo designer is definitely the way to go.

If you need help finding a reputable logo designer, our team at Norris Design would be more than happy to assist you. We specialize in custom logo design and have helped countless businesses craft logos that appeal to their target audiences. So, if you’re ready to take your branding up a notch, give us a call today!


Want to learn more about our logo design services? Check out our blogs The Breakdown of a Logo Design at Norris Design and The ROI of Logo Design.



Marketing Blog, Graphic Design, Branding, Advertising Rogers, AR, Marketing Rogers, AR, Branding Rogers, AR, Brand Strategy, Brand Consulting

A Note From the Author

As a business owner, brand strategist, and graphic designer I run in to questions and ideas every day.

As the owner of Norris Design, I started out wanting to solely be a designer, but education changed the way I thought, the way I viewed business and the way I viewed my role in helping other's businesses.  

Graphic design will always be my original love, but as I grew in knowledge, I realized the small view of design for the sake of something beautiful was such a disservice to businesses.

Businesses needed much more than just graphic design.  They needed to see the bigger picture of their businesses from the perspective of a designer.  Once I realized that branding had a huge role in large businesses that see amazing success but very few small businesses even think about branding or brand strategy, I realized that if I could offer a brand strategy view as a consultant rather than just an order taker graphic designer, I could actually move the needle in their businesses.

This is the beginning of where I started to fall in love with business, marketing, branding, brand strategy, consulting and brand building. 

It all started with education after college.

I obsessively read articles, listened to podcasts, watched videos, read books, and took classes.  This was to fulfill this desire to be more involved in the businesses side of design rather than just design alone.

So, this is why I wright. I appreciate other people's perspective and I hope that one day, mine can help someone else.

Kimberly Norris

Brand Strategy

We create a results-based brand strategy for all aspects of your company to foster customer trust and build brand acknowledgment over time.

Logo/Brand Design

Creating brand identities is our passion. We believe it takes insight into your business, your customers, and your hopes for your business to build the best logo possible. And we’re willing to take the time to do this.

Brand Consultation

We’re happy to meet with you on a consulting basis about your brand strategy. As your Brand Consultant, I’ll periodically check-in after the initial strategy session, on a continual basis, to make any adjustments or revisions to keep your brand and messaging on track. 

Print Marketing

Think of us as your one-stop-shop for printed marketing materials. We create thoughtful designs and take care of the printing for you. This can save you time and money. Our printing services include business cards, brochures, flyers, and more.

Website Design

Your website is crucial to your business, We design custom websites that are responsive to all platforms, are easy to navigate, and present your company professionally and clearly.

Search Engine Optimization

We offer affordable SEO that actually gets results.  This service includes on-page and off page SEO.  We offer local, regional, and national SEO Services with not long-term contracts.

Our Services

Let's talk!

bottom of page