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Is Search Engine Optimization Worth It?

Search Engine Optimization has been around for more than two decades, and it is still one of the most important strategies for any business website. But is SEO still worth it in 2023? The answer is a resounding yes. It can help your business grow and stand out from the competition. Let’s take a look at why SEO remains one of the best investments you can make for your business.

SEO Increases Traffic to Your Website

Search engine optimization (SEO) is designed to increase the visibility of your website on search engine result pages (SERPs). This means that when people search for terms related to your products or services, your website will appear higher on SERPs, increasing the chances that potential customers will click through to visit your site. This can significantly increase traffic to your website, as well as leads and sales.

SEO Improves Brand Recognition

Good SEO also helps build brand recognition by ensuring that your business appears at the top of SERPs when potential customers are searching for solutions related to what you offer. Even if they don’t click through right away, they’ll become familiar with your brand name and recognize it when they see it again. This kind of top-of-mind awareness is invaluable when it comes to competing against larger competitors who have bigger budgets for marketing and advertising campaigns.

SEO Delivers Long-Term Results

One of the biggest advantages of SEO over other forms of digital marketing is that its results are long-lasting and cost-effective. If done correctly, SEO can deliver great results without requiring a lot of ongoing investment in time or money. Once you’ve implemented an effective SEO strategy, you can expect those results to last for years—which makes it one of the most cost-efficient ways to drive traffic to your website in 2023 and beyond!

As shown above, SEO is well worth it! Still don't believe us? Check out some statistics that will help prove us right:

  • 68% of online experiences begin with a search engine

  • SEO drives 1,000%+ more traffic than organic social media

  • 60% of marketers say that inbound (SEO, blog content, etc.) is their highest quality source of leads

  • 63% of all shopping begins online, even if the purchase itself happens in a store

  • 75% of people never scroll past the first page of search engines

  • 66% of people perform some type of online research before making a purchase online

  • 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site

  • 79% of consumers trust online reviews as much as they trust personal recommendations

In conclusion...

Investing in good SEO is worth it, as it is essential to your business' success! A good SEO strategy will increase traffic to your website, help build brand recognition among potential customers, and deliver long-term results without requiring a lot of ongoing investment in time or money. While there are other digital marketing strategies available with faster results, none come close to offering the same value as a good SEO strategy does! So if you haven’t already started working on improving your search engine rankings – now may be the perfect time!

So, are you thinking about doing SEO but still have some doubts or questions even after reading this blog? No problem! Reach out and book a call with us, we would be happy to answer any of your questions and perform a free SEO audit on your website to give you a report with our findings and recommendations. If you decide that you want to work with us, great! We will help you create a custom SEO plan that fits your needs and budget. Don't miss out on all the great results you can get from implementing SEO in your business, call us today!


For more related information, go to Why Every Small Business Needs SEO and



Marketing Blog, Graphic Design, Branding, Advertising Rogers, AR, Marketing Rogers, AR, Branding Rogers, AR, Brand Strategy, Brand Consulting

A Note From the Author

As a business owner, brand strategist, and graphic designer I run in to questions and ideas every day.

As the owner of Norris Design, I started out wanting to solely be a designer, but education changed the way I thought, the way I viewed business and the way I viewed my role in helping other's businesses.  

Graphic design will always be my original love, but as I grew in knowledge, I realized the small view of design for the sake of something beautiful was such a disservice to businesses.

Businesses needed much more than just graphic design.  They needed to see the bigger picture of their businesses from the perspective of a designer.  Once I realized that branding had a huge role in large businesses that see amazing success but very few small businesses even think about branding or brand strategy, I realized that if I could offer a brand strategy view as a consultant rather than just an order taker graphic designer, I could actually move the needle in their businesses.

This is the beginning of where I started to fall in love with business, marketing, branding, brand strategy, consulting and brand building. 

It all started with education after college.

I obsessively read articles, listened to podcasts, watched videos, read books, and took classes.  This was to fulfill this desire to be more involved in the businesses side of design rather than just design alone.

So, this is why I wright. I appreciate other people's perspective and I hope that one day, mine can help someone else.

Kimberly Norris

Brand Strategy

We create a results-based brand strategy for all aspects of your company to foster customer trust and build brand acknowledgment over time.

Logo/Brand Design

Creating brand identities is our passion. We believe it takes insight into your business, your customers, and your hopes for your business to build the best logo possible. And we’re willing to take the time to do this.

Brand Consultation

We’re happy to meet with you on a consulting basis about your brand strategy. As your Brand Consultant, I’ll periodically check-in after the initial strategy session, on a continual basis, to make any adjustments or revisions to keep your brand and messaging on track. 

Print Marketing

Think of us as your one-stop-shop for printed marketing materials. We create thoughtful designs and take care of the printing for you. This can save you time and money. Our printing services include business cards, brochures, flyers, and more.

Website Design

Your website is crucial to your business, We design custom websites that are responsive to all platforms, are easy to navigate, and present your company professionally and clearly.

Search Engine Optimization

We offer affordable SEO that actually gets results.  This service includes on-page and off page SEO.  We offer local, regional, and national SEO Services with not long-term contracts.

Our Services

Let's talk!

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