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Marketing 101: Why You Should Know Your Competitors

In the world of business and marketing, knowing your competitors is essential. Your competition affects the success of your business, and by understanding what they are doing well and where they are lacking, you can develop plans to better position your brand. In this blog post, we will discuss why it is integral for you to know your competitors for effective marketing.

1. Keeping up with industry trends

Knowing what your competitors are doing to stay ahead in your industry can inspire new marketing ideas for your business. It’s essential to keep a close eye on your competitor's marketing strategies and changes they are making in their advertising techniques. This can help you stay up-to-date with industry trends and helps you weather the competition storm. Identify new and creative marketing tactics that competitors are using to connect with their audience, and consider using similar strategies to improve your brand's reach.

2. Identifying gaps

By researching your competitors, you can identify gaps or blind spots in your industry, which, in turn, helps you refine your marketing campaigns. When you are not aware of things that distinguish your brand from your competitors, it becomes difficult to market to your audience. Understanding your competitor's limitations and areas where they are weakest can provide opportunities for you to improve. By addressing what your competitors are not meeting or struggling with, you can give your brand the edge.

3. Learning from their best practices

Analyzing your competitors’ strengths might give you some idea about what they’re doing better. You may even spot some opportunities that you may have not noticed before. Understanding their successful tactics and marketing campaigns can often lead to the development of new ideas that you can integrate into your marketing strategy. And at the same time, it is essential to be original and look out for new and innovative ways to showcase your brand.

4. Competitive Analysis insights

You can get your hands on a wealth of information about your competitors through Competitor Analysis. Thorough competitor analysis can reveal essential information about brand positioning, key customer demographics, and pricing models, etc. Such insights will help you optimize your marketing efforts for better targeting and engagement with your audience.

5. Differentiating your brand

Standing out amidst a crowd of competitors in a specific industry is no easy feat, spend quality time researching your competitors to come up with ways to present your brand uniquely. Although your competitors can provide ideas, if you're not authentic, it'll be hard to resonate and connect with your audience. Always aim to be distinctive and memorable to improve brand awareness while maintaining an authentic connection with your audience.

In summary...

To sum it up, knowing your competitors is an integral part of effective marketing strategy. Keeping track of what a competitor is doing, and not doing, gives you the opportunity to develop and improve your brand strategy. Knowing who your competitors are, how much market share they occupy, what opportunities they might offer and what risks they pose can give you a keen edge that you need to stay ahead. So leverage your competitor analysis to get your hands on the data-competition landscape and create the best roadmap for your marketing success.



Marketing Blog, Graphic Design, Branding, Advertising Rogers, AR, Marketing Rogers, AR, Branding Rogers, AR, Brand Strategy, Brand Consulting

A Note From the Author

As a business owner, brand strategist, and graphic designer I run in to questions and ideas every day.

As the owner of Norris Design, I started out wanting to solely be a designer, but education changed the way I thought, the way I viewed business and the way I viewed my role in helping other's businesses.  

Graphic design will always be my original love, but as I grew in knowledge, I realized the small view of design for the sake of something beautiful was such a disservice to businesses.

Businesses needed much more than just graphic design.  They needed to see the bigger picture of their businesses from the perspective of a designer.  Once I realized that branding had a huge role in large businesses that see amazing success but very few small businesses even think about branding or brand strategy, I realized that if I could offer a brand strategy view as a consultant rather than just an order taker graphic designer, I could actually move the needle in their businesses.

This is the beginning of where I started to fall in love with business, marketing, branding, brand strategy, consulting and brand building. 

It all started with education after college.

I obsessively read articles, listened to podcasts, watched videos, read books, and took classes.  This was to fulfill this desire to be more involved in the businesses side of design rather than just design alone.

So, this is why I wright. I appreciate other people's perspective and I hope that one day, mine can help someone else.

Kimberly Norris

Brand Strategy

We create a results-based brand strategy for all aspects of your company to foster customer trust and build brand acknowledgment over time.

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Creating brand identities is our passion. We believe it takes insight into your business, your customers, and your hopes for your business to build the best logo possible. And we’re willing to take the time to do this.

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