Norris Design's SEO Services: What to Expect

Norris Design’s SEO Services are tailored to elevate your online presence with strategy, transparency, and results. As a creative and marketing partner, we don’t just optimize your website: we build trust, clarity, and long-term visibility. By combining strategic design thinking with search-engine expertise, our goal is to help you attract the right audience organically, boost credibility, and see measurable growth over time

The Challenge

Clients often face these pain points when considering SEO:

• Complexity and confusion: SEO can feel technical or vague, making it hard to know where to begin.

• Lack of visibility: Without optimized strategy, your site may struggle to rank for target keywords.

• Unrealistic expectations: Many expect instant results, but SEO is an ongoing, cumulative process.

What they need is a partner who can clarify the process, set realistic goals, and walk with them consistently.

Our Role

As your dedicated SEO partner, Norris Design offers:

• A free audit to assess where your site stands and what needs improving.

• A structured onboarding process, including a client form that captures your goal: target keywords, geographic focus, competitors, and more.

• Monthly performance reporting that’s easy to understand and actionable.

• Regular check-ins and strategy discussions (every 4–6 months, at minimum).

• Transparent, cancellation-free services with the caveat that SEO requires time to yield results.

Our Process

1. Free SEO Audit

The first thing we do is provide a free audit of your website. We review technical health, keyword opportunities, current rankings, and overall performance. This lets us pinpoint areas of improvement and set a strategic baseline.

2. Client Intake Form

Next, we’ll send you a form to complete. This captures all the essentials:

• Keywords you want to rank for

• Geographic targets

• Competitors you’d like to outperform

• Your overarching goals and priorities

This ensures we’re aligned and prepared to optimize your site with precision.

3. First Invoice

Once the audit is complete and the form is filled out, we'll issue your first invoice. Upon payment, we’re officially ready to begin!

Deliverables & Reporting

Monthly Report via Email

During the first week of each month, you'll receive a comprehensive performance report covering:

• Your page rankings and positions on Google, Bing, and Yahoo

• A refined keyword list indicating what’s being optimized

• Analytics detailing the source(s) of your traffic for the previous month

Interactive Report Review

Included with the report is a link to schedule a meeting. We’ll go over results together, answer any questions, and discuss optimization next steps.

Ongoing Communication

After your report, you’re always welcome to reach out with questions, feedback, or ideas. We strive to be responsive and supportive—your progress matters to us.

Periodic Strategy Meetings

We aim to meet with you every 4–6 months: whether to review progress, update goals, tweak strategy, or pivot based on evolving trends. This gives SEO the direction and consistency it needs for long-term growth.

Commitment & Recommendations

While there’s no cancellation fee or penalty, we strongly recommend a minimum of three months to begin seeing meaningful improvements. SEO is not instant, it’s a long-term investment. Results grow over time, thanks to consistency, cumulative effort, and search engine behavior.

Starting and stopping too frequently can undo momentum. If you pause SEO after six months and try to restart later, you'll likely lose progress as ranking gains can fade as algorithms and competitive landscapes shift. Continuity maintains performance; disruption delays success.

Why This Works

• Transparency: From audit to reporting to open communication. You’re always informed.

• Clarity: We cut through SEO jargon with clear steps—audit, intake, payment, reporting, recap—so there’s no confusion.

• Consistency: Monthly touchpoints and quarterly strategy reviews keep SEO moving forward.

• Realistic approach: We emphasize that SEO is iterative—not a quick fix—and requires commitment to reap rewards.

At Norris Design, we believe in building lasting results through strategic, well-informed SEO. We start with clarity, provide ongoing transparency, and cultivate long-term partnerships. With patience, consistency, and open lines of communication, SEO becomes a powerful tool—one that elevates your visibility, credibility, and business growth.

Ready to get started? We’ll begin with a free audit, followed by a simple intake form and onboarding. Let’s lay the foundation for lasting search success—because good things come to those who plan, wait, and stay the course.