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The Importance of Print Design

Print design isn’t something you hear about often in the digital age, but it’s still relevant for businesses of all sizes. After all, no matter how digital our world is becoming, there’s still a need for printed materials such as brochures, business cards, postcards, and more. Read on to learn why print design is an essential part of your overall marketing strategy.

It’s Tangible & Memorable

In the digital era, it can be tough to stand out from the competition. With print design, however, you can create tangible and memorable messages that will last longer than a few seconds. People are used to seeing ads online or through their phones—but when they receive something physical in the mail or hold a piece of printed material in their hands? That’s something else entirely. Printed materials get remembered and make an impression that lasts much longer than a few seconds.

It Can Reach New Audiences

Online marketing is effective if you want to target existing customers—but if you want to reach new audiences? That requires taking the message offline and into their homes or offices with printed materials. Think postcards and flyers sent through direct mail campaigns – they reach people who might not otherwise have seen your message (or even know about your business). You could also try distributing branded items like t-shirts or mugs at local events – these are great ways to spread awareness about your brand and reach potential new customers outside of digital media channels.

It Gives You Credibility

Printed materials give your business credibility because they demonstrate that you are serious about what you do and have taken the time to invest in it. Plus, most people perceive physical materials as being more trustworthy than virtual ones—so if someone receives a flyer about your business in the mail instead of seeing an ad on social media? They may be more likely to take action because they trust it more! This is particularly true for small businesses; having quality printed materials gives them legitimacy and makes them seem “real” rather than just another online entity competing for attention online.

Going Green

While digital media may seem like the more environmentally friendly option, print design can actually be quite eco-friendly too; modern printing processes use less energy than ever before and many companies now offer recycled paper options as well!

Increasing Brand Awareness

Last but not least, print design is a great way to increase brand awareness among potential customers - after all, what good is having an amazing product/service if no one knows about it? Investing in quality printed materials will ensure that people know who you are and what you have to offer!

Print design isn't dead yet! Despite the rise of digital media, there's still no substitute for the power of printed materials when it comes to marketing your business effectively and efficiently. From establishing credibility with potential customers to increasing brand awareness among a broader audience - investing in quality print design will pay off in dividends for years to come!

So, what are you waiting for? We know designing the perfect print product is difficult as you need to create something that is eye-catching and engaging, but that's why we're here to help! From business cards, to brochures, to flyers, to posters, we offer a wide range of design services that are sure to meet your needs and expectations. With our expert team of designers at your disposal, we will create something professional and unique that fits all of your goals. Plus, you can rest assured that all of our materials are printed on high quality paper ensuring an exceptional visibility in the eyes of customers or prospects. Do you need help with print design? Call us today. We look forward to working with you!


Do you need more information on the importance of print design? Check out How to Make a Great First Impression with your Business Cards? and Is Graphic Design an Investment or Expense?



Marketing Blog, Graphic Design, Branding, Advertising Rogers, AR, Marketing Rogers, AR, Branding Rogers, AR, Brand Strategy, Brand Consulting

A Note From the Author

As a business owner, brand strategist, and graphic designer I run in to questions and ideas every day.

As the owner of Norris Design, I started out wanting to solely be a designer, but education changed the way I thought, the way I viewed business and the way I viewed my role in helping other's businesses.  

Graphic design will always be my original love, but as I grew in knowledge, I realized the small view of design for the sake of something beautiful was such a disservice to businesses.

Businesses needed much more than just graphic design.  They needed to see the bigger picture of their businesses from the perspective of a designer.  Once I realized that branding had a huge role in large businesses that see amazing success but very few small businesses even think about branding or brand strategy, I realized that if I could offer a brand strategy view as a consultant rather than just an order taker graphic designer, I could actually move the needle in their businesses.

This is the beginning of where I started to fall in love with business, marketing, branding, brand strategy, consulting and brand building. 

It all started with education after college.

I obsessively read articles, listened to podcasts, watched videos, read books, and took classes.  This was to fulfill this desire to be more involved in the businesses side of design rather than just design alone.

So, this is why I wright. I appreciate other people's perspective and I hope that one day, mine can help someone else.

Kimberly Norris

Brand Strategy

We create a results-based brand strategy for all aspects of your company to foster customer trust and build brand acknowledgment over time.

Logo/Brand Design

Creating brand identities is our passion. We believe it takes insight into your business, your customers, and your hopes for your business to build the best logo possible. And we’re willing to take the time to do this.

Brand Consultation

We’re happy to meet with you on a consulting basis about your brand strategy. As your Brand Consultant, I’ll periodically check-in after the initial strategy session, on a continual basis, to make any adjustments or revisions to keep your brand and messaging on track. 

Print Marketing

Think of us as your one-stop-shop for printed marketing materials. We create thoughtful designs and take care of the printing for you. This can save you time and money. Our printing services include business cards, brochures, flyers, and more.

Website Design

Your website is crucial to your business, We design custom websites that are responsive to all platforms, are easy to navigate, and present your company professionally and clearly.

Search Engine Optimization

We offer affordable SEO that actually gets results.  This service includes on-page and off page SEO.  We offer local, regional, and national SEO Services with not long-term contracts.

Our Services

Let's talk!

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