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The Power of Print: How Print Design Can Make a Difference for Your Business

Print design can be a powerful tool for businesses. With the right print designs, businesses can drive revenue, boost brand awareness, and generate sales leads. But many business owners overlook this simple yet effective marketing tool. So let’s take a look at why print design is so important and how it can make a difference for your business.

The Advantages of Print Design

Print design offers several advantages over digital advertising such as greater longevity, tactile appeal, and the ability to target specific audiences. For example, you can use print design to reach a local audience or create direct mail campaigns that are tailored to specific customers or potential customers. This allows businesses to create more personalized campaigns that will resonate with customers on an emotional level.

In addition, print design can be used to create tangible products like brochures and flyers which are great for conferences, trade shows, and other events where customers may be looking for information about your services or products. It’s also much easier to track the success of print campaigns by measuring their ROI since you can easily track how many people viewed the materials or responded to the materials in some form.

Print design has a certain level of timelessness that digital cannot match—people have been using printed materials since long before computers were even invented! You may not think about it often but there’s something special about tangible items like books and magazines which still have tremendous value today despite technological advances.

One of the biggest advantages of print design is that it’s often more cost-effective than other forms of advertising such as television or radio spots. Because printing materials like brochures and flyers can be mass-produced relatively cheaply, they’re a great way to get the word out about your business without breaking the bank.

Unlike digital ads, which are often forgotten almost immediately after being seen on social media or websites, printed materials tend to stick around for much longer periods of time (as long as they’re properly stored, of course). After all, who doesn’t love getting a postcard in the mail? This means that even if someone doesn’t take action right away, they will still remember your brand down the line when they need it – making print design an invaluable tool for any business looking to increase its reach and visibility over time.

For many customers, there’s nothing quite as satisfying as actually holding a product or service in their hands. With print design, you can create tangible promotional materials such as catalogs and postcards that potential customers can actually touch and feel – something that digital media simply cannot offer.

In conclusion...

There are lots of advantages to using print design as part of your marketing strategy. Whether you’re looking to reach new customers or simply strengthen your existing relationships with current ones, print design is definitely worth considering. By harnessing the power of print design you could give your business just the boost it needs!

At Norris Design, we specialize in print design for any project. From the design of a logo and business cards to the creation of flyers and brochures, our service is equipped to effectively handle any job. We do this all with a focus on a superior level of customer satisfaction that involves excellent communication between both parties. Our passion for creativity is what sets us apart from other printing companies as our goal is always to create something beautiful and unique for you!

So why wait? Contact us today and let’s get started on making your vision come alive with an eye-catching print design! Call us if you need a professional graphic designer – we can help make your dreams become reality. We are excited to work with you and look forward to hearing from you soon!


To learn more about our services as a graphic design firm, check out How to Make a Great First Impression with your Business Cards? and Why Hire a Logo Designer?



Marketing Blog, Graphic Design, Branding, Advertising Rogers, AR, Marketing Rogers, AR, Branding Rogers, AR, Brand Strategy, Brand Consulting

A Note From the Author

As a business owner, brand strategist, and graphic designer I run in to questions and ideas every day.

As the owner of Norris Design, I started out wanting to solely be a designer, but education changed the way I thought, the way I viewed business and the way I viewed my role in helping other's businesses.  

Graphic design will always be my original love, but as I grew in knowledge, I realized the small view of design for the sake of something beautiful was such a disservice to businesses.

Businesses needed much more than just graphic design.  They needed to see the bigger picture of their businesses from the perspective of a designer.  Once I realized that branding had a huge role in large businesses that see amazing success but very few small businesses even think about branding or brand strategy, I realized that if I could offer a brand strategy view as a consultant rather than just an order taker graphic designer, I could actually move the needle in their businesses.

This is the beginning of where I started to fall in love with business, marketing, branding, brand strategy, consulting and brand building. 

It all started with education after college.

I obsessively read articles, listened to podcasts, watched videos, read books, and took classes.  This was to fulfill this desire to be more involved in the businesses side of design rather than just design alone.

So, this is why I wright. I appreciate other people's perspective and I hope that one day, mine can help someone else.

Kimberly Norris

Brand Strategy

We create a results-based brand strategy for all aspects of your company to foster customer trust and build brand acknowledgment over time.

Logo/Brand Design

Creating brand identities is our passion. We believe it takes insight into your business, your customers, and your hopes for your business to build the best logo possible. And we’re willing to take the time to do this.

Brand Consultation

We’re happy to meet with you on a consulting basis about your brand strategy. As your Brand Consultant, I’ll periodically check-in after the initial strategy session, on a continual basis, to make any adjustments or revisions to keep your brand and messaging on track. 

Print Marketing

Think of us as your one-stop-shop for printed marketing materials. We create thoughtful designs and take care of the printing for you. This can save you time and money. Our printing services include business cards, brochures, flyers, and more.

Website Design

Your website is crucial to your business, We design custom websites that are responsive to all platforms, are easy to navigate, and present your company professionally and clearly.

Search Engine Optimization

We offer affordable SEO that actually gets results.  This service includes on-page and off page SEO.  We offer local, regional, and national SEO Services with not long-term contracts.

Our Services

Let's talk!

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