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The Pros and Cons of Flyers and Brochures in the Digital Age

With the rise of digital marketing, traditional marketing tools such as flyers and brochures have taken a backseat. However, these tools are still being used by many businesses for promoting their products and services. There are pros and cons to using flyers and brochures in the digital age, and in this blog post, we will explore them.



The Pros


1. Tangibility: One of the biggest advantages of using flyers and brochures is that they are tangible. People can hold them, touch them, and read them. This gives a better sense of connection and makes it easy for people to remember the information.


2. Cost-effective: Flyers and brochures can be printed in bulk, which makes them a cost-effective way of marketing your products or services. They are also easy to distribute and can be handed out at trade shows, events, and other public places.


3. Targeted: With the use of flyers and brochures, you can target specific demographics, such as age, gender, or location. This helps in reaching potential customers who are more likely to be interested in what you have to offer.


4. Creative Freedom: Flyers and brochures offer creative freedom. You can create a design that best represents your brand, and you have the ability to showcase your products or services in a visually appealing way.


The Cons


1. Environmental Impact: The use of paper for flyers and brochures has a negative impact on the environment. With increasing awareness of climate change, many businesses are moving towards digital marketing to minimize their carbon footprint.


2. Limited Reach: Flyers and brochures only reach the people who physically receive them, which is limited. They may end up in the trash or ignored, which is a waste of resources.


3. Inaccuracy: Once printed, it's difficult to make changes to the information on flyers and brochures. Any updates or changes will require a reprint, which adds to the cost.


4. Digital Competition: In today's digital age, flyers and brochures face competition from online marketing tools, such as social media, email marketing, and online advertisements. These are cost-effective and offer a wider reach.


In conclusion...


In conclusion, flyers and brochures still have a place in the marketing world, despite the rise of digital marketing. They offer tangible benefits such as targeted marketing, creative freedom, and cost-effectiveness. However, their use is not without drawbacks, such as their negative impact on the environment, limited reach, and inaccuracy. As a business owner, it's important to evaluate the pros and cons and determine if flyers and brochures are the right marketing tool for your business in the digital age.



 






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Marketing Blog, Graphic Design, Branding, Advertising Rogers, AR, Marketing Rogers, AR, Branding Rogers, AR, Brand Strategy, Brand Consulting

A Note From the Author

As a business owner, brand strategist, and graphic designer I run in to questions and ideas every day.

As the owner of Norris Design, I started out wanting to solely be a designer, but education changed the way I thought, the way I viewed business and the way I viewed my role in helping other's businesses.  

Graphic design will always be my original love, but as I grew in knowledge, I realized the small view of design for the sake of something beautiful was such a disservice to businesses.

Businesses needed much more than just graphic design.  They needed to see the bigger picture of their businesses from the perspective of a designer.  Once I realized that branding had a huge role in large businesses that see amazing success but very few small businesses even think about branding or brand strategy, I realized that if I could offer a brand strategy view as a consultant rather than just an order taker graphic designer, I could actually move the needle in their businesses.

This is the beginning of where I started to fall in love with business, marketing, branding, brand strategy, consulting and brand building. 

It all started with education after college.

I obsessively read articles, listened to podcasts, watched videos, read books, and took classes.  This was to fulfill this desire to be more involved in the businesses side of design rather than just design alone.

So, this is why I wright. I appreciate other people's perspective and I hope that one day, mine can help someone else.

Kimberly Norris

Brand Strategy

We create a results-based brand strategy for all aspects of your company to foster customer trust and build brand acknowledgment over time.

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Creating brand identities is our passion. We believe it takes insight into your business, your customers, and your hopes for your business to build the best logo possible. And we’re willing to take the time to do this.

Brand Consultation

We’re happy to meet with you on a consulting basis about your brand strategy. As your Brand Consultant, I’ll periodically check-in after the initial strategy session, on a continual basis, to make any adjustments or revisions to keep your brand and messaging on track. 

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Think of us as your one-stop-shop for printed marketing materials. We create thoughtful designs and take care of the printing for you. This can save you time and money. Our printing services include business cards, brochures, flyers, and more.

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