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Why Good Graphic Design is Essential for your Business

When it comes to running a successful business, there are many factors that come into play. From marketing to finances and personnel, it can be a challenge to keep all the cogs in the machine running smoothly. One aspect of business that is often overlooked, but essential to success, is graphic design. Good graphic design can make or break a business, and in this blog post, we'll explore why.

Firstly, good graphic design can set you apart from your competition. With so many businesses vying for attention in today's market, it's crucial to stand out. Professional and eye-catching design can catch the eye of potential customers and alert them to your business, leading to increased engagement and sales. A memorable logo, strong branding, and visually appealing marketing materials can all be the difference between your business becoming a household name or being overshadowed by your competitors.

Secondly, good graphic design can increase the credibility of your business. Poorly designed, unprofessional-looking materials can lead potential customers to question the quality of your products or services. On the other hand, well-designed materials can signal to potential customers that your business is serious about what it does and can be trusted to deliver high-quality products or services. This can be particularly important when making a first impression, whether it be through a website or a marketing brochure.

Additionally, good graphic design can improve customer engagement. Studies have shown that people are more likely to engage with online content if it includes visual elements. High-quality graphics, images and videos, can increase the time a potential customer spends on your website or social media page, as well as encouraging them to share or comment on your content. This increased engagement can be beneficial for increasing brand awareness and building a loyal customer base.

Also, good graphic design can save you time and money. While it may be tempting to cut corners and skimp on design costs, investing in professional design can save you time and money in the long run. Poorly designed materials can lead to confusion, unnecessary questions, and increased customer service needs. Professional design can streamline the communication process and reduce the likelihood of misunderstandings. Additionally, high-quality design materials can be used for longer periods of time, meaning less need for constant updates and redesigns.

Finally, good graphic design can help you communicate your message more effectively. Whether it's a product catalogue, a website or a social media post, well-designed materials can communicate your business message more effectively than poorly designed ones. They can also help you to establish a consistent brand image that aligns with your business's mission, vision and values.


In summary, good graphic design is an essential aspect of any successful business. It can help you to stand out, increase credibility, improve customer engagement, save you time and money, and communicate your message more effectively. Don't overlook the importance of professional design - investing in high-quality graphic design is an investment in your business's success.


If you're interested on learning more about this topic, read our blogs How Important is Graphic Design for Your Business and 7 Things Every Business Owner Needs to Know About Graphic Design.



Marketing Blog, Graphic Design, Branding, Advertising Rogers, AR, Marketing Rogers, AR, Branding Rogers, AR, Brand Strategy, Brand Consulting

A Note From the Author

As a business owner, brand strategist, and graphic designer I run in to questions and ideas every day.

As the owner of Norris Design, I started out wanting to solely be a designer, but education changed the way I thought, the way I viewed business and the way I viewed my role in helping other's businesses.  

Graphic design will always be my original love, but as I grew in knowledge, I realized the small view of design for the sake of something beautiful was such a disservice to businesses.

Businesses needed much more than just graphic design.  They needed to see the bigger picture of their businesses from the perspective of a designer.  Once I realized that branding had a huge role in large businesses that see amazing success but very few small businesses even think about branding or brand strategy, I realized that if I could offer a brand strategy view as a consultant rather than just an order taker graphic designer, I could actually move the needle in their businesses.

This is the beginning of where I started to fall in love with business, marketing, branding, brand strategy, consulting and brand building. 

It all started with education after college.

I obsessively read articles, listened to podcasts, watched videos, read books, and took classes.  This was to fulfill this desire to be more involved in the businesses side of design rather than just design alone.

So, this is why I wright. I appreciate other people's perspective and I hope that one day, mine can help someone else.

Kimberly Norris

Brand Strategy

We create a results-based brand strategy for all aspects of your company to foster customer trust and build brand acknowledgment over time.

Logo/Brand Design

Creating brand identities is our passion. We believe it takes insight into your business, your customers, and your hopes for your business to build the best logo possible. And we’re willing to take the time to do this.

Brand Consultation

We’re happy to meet with you on a consulting basis about your brand strategy. As your Brand Consultant, I’ll periodically check-in after the initial strategy session, on a continual basis, to make any adjustments or revisions to keep your brand and messaging on track. 

Print Marketing

Think of us as your one-stop-shop for printed marketing materials. We create thoughtful designs and take care of the printing for you. This can save you time and money. Our printing services include business cards, brochures, flyers, and more.

Website Design

Your website is crucial to your business, We design custom websites that are responsive to all platforms, are easy to navigate, and present your company professionally and clearly.

Search Engine Optimization

We offer affordable SEO that actually gets results.  This service includes on-page and off page SEO.  We offer local, regional, and national SEO Services with not long-term contracts.

Our Services

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