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7 Things Every Business Owner Needs to Know About Graphic Design

Graphic design is an essential part of running a successful business. It not only reflects your company’s image, but it also helps you to stand out from the competition and reach potential customers. Here are seven things every business owner needs to know about graphic design.

1. Invest in Professional Design Services

If you want high-quality graphics for your company’s branding efforts, investing in professional design services is a must. Professional designers have the skills and experience necessary to create stunning visuals that will help your business stand out from the competition. They can also provide valuable insight into trends in the industry, which can help you stay ahead of the curve.

2. Understand Your Target Audience

Knowing who your target audience is will help you create graphics that appeal to them and meet their needs. Take some time to research what types of visuals they like and how they prefer to interact with content online. This information will be invaluable when it comes to designing graphics that resonate with your audience and get people talking about your brand.

3. Choose The Right Colors

The colors you choose for your graphics should reflect your brand’s identity and match its tone and style. Bright colors work best for fun or playful designs, while muted colors are better suited for more serious designs. Choosing the right colors can make a big difference in how effective your graphics are at engaging customers and communicating your message clearly.      

4 . Make Sure Your Graphics Are Optimized For Mobile

Mobile devices have become the primary way people access content online, so it’s important to make sure all of your graphics are optimized for mobile viewing. This means ensuring that images are sized correctly for different screen sizes, making sure text is legible on small screens, and avoiding too much clutter or busy designs that can be difficult to view on smaller devices.

5 . Incorporate Animations Into Your Designs                                           

Animations can add a lot of visual interest to any graphic design project, whether it’s an animated GIF or a short video clip designed specifically for social media platforms like Instagram and Snapchat. Animations offer a great way to capture attention quickly and keep viewers engaged longer than static images would be able to do on their own.

6 . Use Branding Consistently                                                 

When creating graphics for marketing purposes, always make sure that they include consistent branding elements like logos and slogans so customers can easily recognize them as being from your company even without seeing the name or logo prominently displayed in each graphic itself.. This will help foster trust between you and potential customers by showing them that you take pride in representing yourself professionally at all times. 

7. Measure Performance Metrics                

Finally, don’t forget to measure performance metrics such as click-through rates , engagement levels , conversions , etc., whenever possible so you can determine which strategies are working best and adjust accordingly moving forward . Knowing which strategies produce tangible results will allow you make informed decisions about future projects related to graphic design . 

In Conclusion...

Graphic design is an essential part of running a successful business — one that shouldn't be taken lightly! By understanding what makes good graphic design, investing in professional services when needed, understanding who your target audience is, choosing the right colors, making sure images are optimized for mobile devices, incorporating animations into designs, using branding consistently across all materials, and measuring performance metrics regularly — businesses owners have everything they need to succeed with their own graphic design projects!

Graphic design is becoming one of the most popular tools used to improve a business in this digital world. Through designers, your values and products can be visually communicated, making it visually engaging for customers. Color theory and typography are both essential elements of great design, but finding someone with the skill to create these elements is hard to come by.

That's why at Norris Design, we are proud to be experienced professionals in graphic design. From logo designs to poster designs; each piece that comes out of our office has been carefully thought out in order to capture the attention of viewers. With us, you can be assured that you will have a fantastic end result. We invite you to take a look at some of our past works on our website! Do you need a professional graphic designer? Call us today and see what we have in store for your project!


Looking for more information on our graphic design services? Check out What Should You Look For in a Graphic Designer? and Is Graphic Design an Investment or Expense?



Marketing Blog, Graphic Design, Branding, Advertising Rogers, AR, Marketing Rogers, AR, Branding Rogers, AR, Brand Strategy, Brand Consulting

A Note From the Author

As a business owner, brand strategist, and graphic designer I run in to questions and ideas every day.

As the owner of Norris Design, I started out wanting to solely be a designer, but education changed the way I thought, the way I viewed business and the way I viewed my role in helping other's businesses.  

Graphic design will always be my original love, but as I grew in knowledge, I realized the small view of design for the sake of something beautiful was such a disservice to businesses.

Businesses needed much more than just graphic design.  They needed to see the bigger picture of their businesses from the perspective of a designer.  Once I realized that branding had a huge role in large businesses that see amazing success but very few small businesses even think about branding or brand strategy, I realized that if I could offer a brand strategy view as a consultant rather than just an order taker graphic designer, I could actually move the needle in their businesses.

This is the beginning of where I started to fall in love with business, marketing, branding, brand strategy, consulting and brand building. 

It all started with education after college.

I obsessively read articles, listened to podcasts, watched videos, read books, and took classes.  This was to fulfill this desire to be more involved in the businesses side of design rather than just design alone.

So, this is why I wright. I appreciate other people's perspective and I hope that one day, mine can help someone else.

Kimberly Norris

Brand Strategy

We create a results-based brand strategy for all aspects of your company to foster customer trust and build brand acknowledgment over time.

Logo/Brand Design

Creating brand identities is our passion. We believe it takes insight into your business, your customers, and your hopes for your business to build the best logo possible. And we’re willing to take the time to do this.

Brand Consultation

We’re happy to meet with you on a consulting basis about your brand strategy. As your Brand Consultant, I’ll periodically check-in after the initial strategy session, on a continual basis, to make any adjustments or revisions to keep your brand and messaging on track. 

Print Marketing

Think of us as your one-stop-shop for printed marketing materials. We create thoughtful designs and take care of the printing for you. This can save you time and money. Our printing services include business cards, brochures, flyers, and more.

Website Design

Your website is crucial to your business, We design custom websites that are responsive to all platforms, are easy to navigate, and present your company professionally and clearly.

Search Engine Optimization

We offer affordable SEO that actually gets results.  This service includes on-page and off page SEO.  We offer local, regional, and national SEO Services with not long-term contracts.

Our Services

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