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Why We Love Print Design and Marketing - And Your Should Too!

As we continue to live in a digital age, it might be easy to assume that print marketing is outdated and no longer effective. However, this couldn’t be further from the truth. Print design and print marketing still play a vital role in any successful marketing campaign, and we have plenty of reasons why we love it. In this post, we’ll dive into why print design and marketing is important, why we love it, and why you should too!



1. Print is tangible and memorable.

When you hand someone a printed piece, it becomes tangible and memorable in a way that digital marketing just can't compete with. Think about how many emails you receive a day versus how many printed materials you receive in a week, there’s no doubt that print material stands out more. Plus, print material can be handed out at events, classes, or in waiting areas. This type of physical marketing can be a long-lasting and effective form of advertising.


2. Print design is versatile.

Unlike digital marketing where you're limited by screen size and media channels, print design can be adapted to fit any format. Print design can be placed on anything from sidewalks to billboards, cars to paper. This provides versatile marketing that's always fresh and new. Think of all the places you see print marketing and how it sticks with you long after you've seen it.


3. Print design is professional.

When it comes to certain messages, print design will never go out of fashion. For example, progressive businesses and media houses have continued to use print marketing to give customers a tangible experience that relates to their brand and identity. These printed materials speak to the professionalism and quality of the product and service these companies provide. Business owners should aim for the same type of message when it comes to print design; every printed materials should speak to the business's level of professionalism and commitment.


4. Print is an effective way to target certain demographics.

Not every audience is going to respond the same way to digital marketing. In fact, many industries and businesses may find that a certain demographic still responds best to printed materials. For example, older adults who are not tech-savvy may respond positively to printed materials, which serve to complement their preferred approach to communication. Consequently, businesses should not ignore targeted print marketing for their customers.


5. Print design is cost-effective.

Digital marketing is great for testing the waters, but you need something that will be around for years to come. Print design, while having upfront costs, is more cost-effective in the long term. Unlike digital materials with constantly changing algorithms, printed materials retain their value - with some items even going up in value over time. This makes print design a wise decision if you want to invest for the future.


In conclusion...


In conclusion, print marketing is something that businesses should definitely keep in mind when thinking about their advertising campaigns. We hope these points have convinced you to give print marketing a try in your next campaign. Not only is it cost-effective and professional, but it's also a tangible way to reach a specific target demographic. With print design, you can also be more experimental with different formats and materials, which can generate interest and attract new customers. So what are you waiting for? Start exploring the possibilities of print design today!



 

If you want to read more about this topic, check out our blogs The Importance of Print Design and The Pros and Cons of Flyers and Brochures in the Digital Age.

 






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Marketing Blog, Graphic Design, Branding, Advertising Rogers, AR, Marketing Rogers, AR, Branding Rogers, AR, Brand Strategy, Brand Consulting

A Note From the Author

As a business owner, brand strategist, and graphic designer I run in to questions and ideas every day.

As the owner of Norris Design, I started out wanting to solely be a designer, but education changed the way I thought, the way I viewed business and the way I viewed my role in helping other's businesses.  

Graphic design will always be my original love, but as I grew in knowledge, I realized the small view of design for the sake of something beautiful was such a disservice to businesses.

Businesses needed much more than just graphic design.  They needed to see the bigger picture of their businesses from the perspective of a designer.  Once I realized that branding had a huge role in large businesses that see amazing success but very few small businesses even think about branding or brand strategy, I realized that if I could offer a brand strategy view as a consultant rather than just an order taker graphic designer, I could actually move the needle in their businesses.

This is the beginning of where I started to fall in love with business, marketing, branding, brand strategy, consulting and brand building. 

It all started with education after college.

I obsessively read articles, listened to podcasts, watched videos, read books, and took classes.  This was to fulfill this desire to be more involved in the businesses side of design rather than just design alone.

So, this is why I wright. I appreciate other people's perspective and I hope that one day, mine can help someone else.

Kimberly Norris

Brand Strategy

We create a results-based brand strategy for all aspects of your company to foster customer trust and build brand acknowledgment over time.

Logo/Brand Design

Creating brand identities is our passion. We believe it takes insight into your business, your customers, and your hopes for your business to build the best logo possible. And we’re willing to take the time to do this.

Brand Consultation

We’re happy to meet with you on a consulting basis about your brand strategy. As your Brand Consultant, I’ll periodically check-in after the initial strategy session, on a continual basis, to make any adjustments or revisions to keep your brand and messaging on track. 

Print Marketing

Think of us as your one-stop-shop for printed marketing materials. We create thoughtful designs and take care of the printing for you. This can save you time and money. Our printing services include business cards, brochures, flyers, and more.

Website Design

Your website is crucial to your business, We design custom websites that are responsive to all platforms, are easy to navigate, and present your company professionally and clearly.

Search Engine Optimization

We offer affordable SEO that actually gets results.  This service includes on-page and off page SEO.  We offer local, regional, and national SEO Services with not long-term contracts.

Our Services

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