As we continue to live in a digital age, it might be easy to assume that print marketing is outdated and no longer effective. However, this couldn’t be further from the truth. Print design and print marketing still play a vital role in any successful marketing campaign, and we have plenty of reasons why we love it. In this post, we’ll dive into why print design and marketing is important, why we love it, and why you should too!
1. Print is tangible and memorable.
When you hand someone a printed piece, it becomes tangible and memorable in a way that digital marketing just can't compete with. Think about how many emails you receive a day versus how many printed materials you receive in a week, there’s no doubt that print material stands out more. Plus, print material can be handed out at events, classes, or in waiting areas. This type of physical marketing can be a long-lasting and effective form of advertising.
2. Print design is versatile.
Unlike digital marketing where you're limited by screen size and media channels, print design can be adapted to fit any format. Print design can be placed on anything from sidewalks to billboards, cars to paper. This provides versatile marketing that's always fresh and new. Think of all the places you see print marketing and how it sticks with you long after you've seen it.
3. Print design is professional.
When it comes to certain messages, print design will never go out of fashion. For example, progressive businesses and media houses have continued to use print marketing to give customers a tangible experience that relates to their brand and identity. These printed materials speak to the professionalism and quality of the product and service these companies provide. Business owners should aim for the same type of message when it comes to print design; every printed materials should speak to the business's level of professionalism and commitment.
4. Print is an effective way to target certain demographics.
Not every audience is going to respond the same way to digital marketing. In fact, many industries and businesses may find that a certain demographic still responds best to printed materials. For example, older adults who are not tech-savvy may respond positively to printed materials, which serve to complement their preferred approach to communication. Consequently, businesses should not ignore targeted print marketing for their customers.
5. Print design is cost-effective.
Digital marketing is great for testing the waters, but you need something that will be around for years to come. Print design, while having upfront costs, is more cost-effective in the long term. Unlike digital materials with constantly changing algorithms, printed materials retain their value - with some items even going up in value over time. This makes print design a wise decision if you want to invest for the future.
In conclusion...
In conclusion, print marketing is something that businesses should definitely keep in mind when thinking about their advertising campaigns. We hope these points have convinced you to give print marketing a try in your next campaign. Not only is it cost-effective and professional, but it's also a tangible way to reach a specific target demographic. With print design, you can also be more experimental with different formats and materials, which can generate interest and attract new customers. So what are you waiting for? Start exploring the possibilities of print design today!
If you want to read more about this topic, check out our blogs The Importance of Print Design and The Pros and Cons of Flyers and Brochures in the Digital Age.
Kimberly Norris | Norrisdc.com | Kimberly@norrisdc.com
