top of page

The Importance of Business Cards

In today’s digital age, where everything is almost done online, it’s easy to think that business cards are outdated and unnecessary. However, business cards remain an essential tool for business owners in networking and professional communication. A well-designed business card can make a good first impression on potential clients or business partners and may even lead to more deals and collaborations. In this blog post, we’ll go over why business cards are still important and why you should invest in them.

1. Business Cards Are Memorable

One of the main reasons why business cards are still relevant today is that they are a tangible representation of your brand or business. They provide a physical reminder of your interaction with someone and make it easier for them to remember you and your business. A well-designed business card can leave a positive and lasting impression on a potential client or partner, making them more likely to remember you when they need your services.

2. Business Cards Help Build Your Brand

A business card is a reflection of your brand's style, tone, and personality. It is an opportunity for you to make a statement and differentiate yourself from your competitors. If you design your business card well, it can help build consistency across your branding, from your website to your social media profiles, to your offline communications.

3. Business Cards Are Convenient And Easy To Share

Business cards are handy, lightweight, and portable, making them easy to carry around and share with others at networking events, meetings, or while out and about. They are a quick and efficient way to exchange contact information without having to fumble with notes, smartphones, or email inboxes.

4. Business Cards Are Versatile

Business cards are not just for networking or business purposes. They can also be used for personal purposes such as party invitations, save-the-dates, or thank-you cards. With your logo and contact information, your business card can do double duty by promoting your brand and serving as an excellent reminder of your event or occasion.

5. Business Cards Establish Credibility

Finally, a well-designed, professional-looking business card can help establish credibility and reliability. In the business world, first impressions are crucial, and a poorly designed or cheap-looking business card can reflect poorly on your business. By investing in well-designed business cards, you can show potential clients or partners that you take your business seriously and have attention to detail.

In conclusion...

In conclusion, business cards are still important in today's digital age. They are a tangible representation of your brand, easy to carry around, and versatile. Investing in a well-designed business card can help make a positive and lasting impression on potential clients or partners, establish credibility, and help build consistency across your branding. Before you write off business cards as outdated, remember that they are an essential tool in networking, professional communication, and branding.


Would you like to learn more about business cards and print marketing? Check out our blogs The Power of Print: How Print Design Can Make a Difference for Your Business and How to Make a Great First Impression with your Business Cards?



Marketing Blog, Graphic Design, Branding, Advertising Rogers, AR, Marketing Rogers, AR, Branding Rogers, AR, Brand Strategy, Brand Consulting

A Note From the Author

As a business owner, brand strategist, and graphic designer I run in to questions and ideas every day.

As the owner of Norris Design, I started out wanting to solely be a designer, but education changed the way I thought, the way I viewed business and the way I viewed my role in helping other's businesses.  

Graphic design will always be my original love, but as I grew in knowledge, I realized the small view of design for the sake of something beautiful was such a disservice to businesses.

Businesses needed much more than just graphic design.  They needed to see the bigger picture of their businesses from the perspective of a designer.  Once I realized that branding had a huge role in large businesses that see amazing success but very few small businesses even think about branding or brand strategy, I realized that if I could offer a brand strategy view as a consultant rather than just an order taker graphic designer, I could actually move the needle in their businesses.

This is the beginning of where I started to fall in love with business, marketing, branding, brand strategy, consulting and brand building. 

It all started with education after college.

I obsessively read articles, listened to podcasts, watched videos, read books, and took classes.  This was to fulfill this desire to be more involved in the businesses side of design rather than just design alone.

So, this is why I wright. I appreciate other people's perspective and I hope that one day, mine can help someone else.

Kimberly Norris

Brand Strategy

We create a results-based brand strategy for all aspects of your company to foster customer trust and build brand acknowledgment over time.

Logo/Brand Design

Creating brand identities is our passion. We believe it takes insight into your business, your customers, and your hopes for your business to build the best logo possible. And we’re willing to take the time to do this.

Brand Consultation

We’re happy to meet with you on a consulting basis about your brand strategy. As your Brand Consultant, I’ll periodically check-in after the initial strategy session, on a continual basis, to make any adjustments or revisions to keep your brand and messaging on track. 

Print Marketing

Think of us as your one-stop-shop for printed marketing materials. We create thoughtful designs and take care of the printing for you. This can save you time and money. Our printing services include business cards, brochures, flyers, and more.

Website Design

Your website is crucial to your business, We design custom websites that are responsive to all platforms, are easy to navigate, and present your company professionally and clearly.

Search Engine Optimization

We offer affordable SEO that actually gets results.  This service includes on-page and off page SEO.  We offer local, regional, and national SEO Services with not long-term contracts.

Our Services

Let's talk!

bottom of page