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What are you changing this new year in your business?

Let us know in the comments! The beginning of the year is a great time for reevaluation. Make this year a fresh start that will help you grow!

Here are some questions that might help!

What has worked for you so far to grow your business?

Reevaluating is not just reflecting on what did not work, it is so important to also focus on what did! Understand what did work and capitalize on that and build off of it. Sometimes when looking back at a whole year we can be surprised by what has paid off as it might not look that way day to day in our business. Sometimes all we need is some perspective change.

What has not worked for you business?

Often, we spend a lot of time doing things in our business that might not pay off at all. This is just the reality of having any business. But, it is important to reflect on this so we can move forward and adjust our strategy or change it completely. Keep in mind, some things are longer term investments. Things like websites, search engine optimization, and content marketing do take longer to establish and see the reward.

Are the clients you have worked with the ones you want to be working with long-term?

We all start somewhere and sometimes we get off track of our goals or dream clients just to make some money. But, are those clients the ones that you want to work with and the ones that are going to help your business grow? This is different for every business but we all have an idea of our ideal client.

If you aren't working with you dream clients, some changes might need to made. Maybe the way your brand is presented doesn't attract the correct audience. Maybe the verbiage you use to describe your business doesn't connect with that dream client. If you have a specific problem like this, you can fix it through research, brainstorming and strategy. There is a way to solve it and there is a way to reach them, so we have to find that disconnect and then make the needed changes.

What needs to be changed to scale your business according to your goals?

The goals of a business are never one size fits all. They are different and those goals should guide every decision your business makes. Maybe you haven't reached your goals, but are you on track? If not, find out why and what needs to change to move in that direction.

Is your business helping you actually reach your life goals?

Once again, the goals of a business are never one size fits all. Do you desire to build a large business? Do you want to have a family business to sustain for generations? Do you want extra spending money? Do you want to build a business so that you can live a certain way? Do you want to leave a legacy of reputation or inheritance? Are you wanting to help people and make the world a better place?

Everyone has a reason they are in business and that always shapes the business. If you don't know why you do what you do, make sure you spend time understanding this! If you know what your goals are...are you on track for that? If not, what needs to change? If so, what is working and how can you capitalize on that?

We want to help you! Often an outside perspective is just what you need!

We specialize in strategy and branding. This is a huge part of goal evaluation because usually branding, communication, and alignment are a large part of the problem if you aren't on track with your goals. We want to help our clients build the business they want! Let's talk and see how we can help you!!


Check out our blog Why We Decided to Rebrand...Should You? for more related information.

Also, check out our blog on Is It Worth Designing Your Own Website?


Kimberly Norris | |


Marketing Blog, Graphic Design, Branding, Advertising Rogers, AR, Marketing Rogers, AR, Branding Rogers, AR, Brand Strategy, Brand Consulting

A Note From the Author

As a business owner, brand strategist, and graphic designer I run in to questions and ideas every day.

As the owner of Norris Design, I started out wanting to solely be a designer, but education changed the way I thought, the way I viewed business and the way I viewed my role in helping other's businesses.  

Graphic design will always be my original love, but as I grew in knowledge, I realized the small view of design for the sake of something beautiful was such a disservice to businesses.

Businesses needed much more than just graphic design.  They needed to see the bigger picture of their businesses from the perspective of a designer.  Once I realized that branding had a huge role in large businesses that see amazing success but very few small businesses even think about branding or brand strategy, I realized that if I could offer a brand strategy view as a consultant rather than just an order taker graphic designer, I could actually move the needle in their businesses.

This is the beginning of where I started to fall in love with business, marketing, branding, brand strategy, consulting and brand building. 

It all started with education after college.

I obsessively read articles, listened to podcasts, watched videos, read books, and took classes.  This was to fulfill this desire to be more involved in the businesses side of design rather than just design alone.

So, this is why I wright. I appreciate other people's perspective and I hope that one day, mine can help someone else.

Kimberly Norris

Brand Strategy

We create a results-based brand strategy for all aspects of your company to foster customer trust and build brand acknowledgment over time.

Logo/Brand Design

Creating brand identities is our passion. We believe it takes insight into your business, your customers, and your hopes for your business to build the best logo possible. And we’re willing to take the time to do this.

Brand Consultation

We’re happy to meet with you on a consulting basis about your brand strategy. As your Brand Consultant, I’ll periodically check-in after the initial strategy session, on a continual basis, to make any adjustments or revisions to keep your brand and messaging on track. 

Print Marketing

Think of us as your one-stop-shop for printed marketing materials. We create thoughtful designs and take care of the printing for you. This can save you time and money. Our printing services include business cards, brochures, flyers, and more.

Website Design

Your website is crucial to your business, We design custom websites that are responsive to all platforms, are easy to navigate, and present your company professionally and clearly.

Search Engine Optimization

We offer affordable SEO that actually gets results.  This service includes on-page and off page SEO.  We offer local, regional, and national SEO Services with not long-term contracts.

Our Services

Let's talk!

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