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How to Rank High on Google: Easy Tips for Small Business Owners

If you are a business owner, you’ve probably heard the term “SEO” or “Search Engine Optimization” thrown around. But what is it, and how do you use it to get your website ranked high on Google? In this blog post, we will breakdown the basics of SEO and how to rank higher on Google.

Understanding SEO

SEO stands for Search Engine Optimization. It is an essential tool for businesses that want to get their website noticed by potential customers. When done correctly, SEO can help your website appear at the top of search engine results pages (SERPs). This increases the chances that potential customers will click on your website first when searching for a product or service similar to yours.

Optimizing Your Website for SEO

The key to boosting your website’s ranking on Google is optimizing it for SEO. To do this, you need to focus on two main elements: content and backlinks. Content refers to all the text that appears on your website - from blog posts to product descriptions - as well as any images or videos included in those posts. Backlinks refer to other websites linking back to yours, which can help improve your search engine ranking and increase credibility with potential customers. You should also pay close attention to keyword placement in order to maximize visibility within search engine results pages.

Analyzing Your Results

Once you have optimized your website for SEO, it is important to track and measure its performance regularly in order to ensure that it remains visible in SERPs and continues growing in popularity with potential customers. There are several tools available online that can provide detailed data about how people are finding and interacting with your site, such as which keywords they used when searching for it and where they clicked once they landed on your page. This information can be invaluable when fine-tuning your SEO strategy over time in order to maximize its effectiveness with potential customers.

Here are some simple tips to take full advantage of SEO:

  • Research keywords

  • Optimize Your Content

  • Create internal links

  • Use meta tags

  • Optimize images

  • Write compelling titles

  • Update old content

  • Utilize social media

  • Get backlinks

  • Monitor analytics

In conclusion...

Ranking high on Google requires a lot of work but is definitely achievable if done right! Understanding the basics of SEO like content optimization, backlink building, and keyword analysis will go a long way towards improving visibility online so that more people can find out about your business and services quickly and easily! So don't wait - start optimizing today!

SEO is one of our main services here at Norris Design. We would love to perform a free SEO audit for your website so we can show you how it can benefit your business. Reach out today and schedule your FREE audit!


For more related content about SEO, check out Is Search Engine Optimization Worth It? and The ROI of SEO.



Marketing Blog, Graphic Design, Branding, Advertising Rogers, AR, Marketing Rogers, AR, Branding Rogers, AR, Brand Strategy, Brand Consulting

A Note From the Author

As a business owner, brand strategist, and graphic designer I run in to questions and ideas every day.

As the owner of Norris Design, I started out wanting to solely be a designer, but education changed the way I thought, the way I viewed business and the way I viewed my role in helping other's businesses.  

Graphic design will always be my original love, but as I grew in knowledge, I realized the small view of design for the sake of something beautiful was such a disservice to businesses.

Businesses needed much more than just graphic design.  They needed to see the bigger picture of their businesses from the perspective of a designer.  Once I realized that branding had a huge role in large businesses that see amazing success but very few small businesses even think about branding or brand strategy, I realized that if I could offer a brand strategy view as a consultant rather than just an order taker graphic designer, I could actually move the needle in their businesses.

This is the beginning of where I started to fall in love with business, marketing, branding, brand strategy, consulting and brand building. 

It all started with education after college.

I obsessively read articles, listened to podcasts, watched videos, read books, and took classes.  This was to fulfill this desire to be more involved in the businesses side of design rather than just design alone.

So, this is why I wright. I appreciate other people's perspective and I hope that one day, mine can help someone else.

Kimberly Norris

Brand Strategy

We create a results-based brand strategy for all aspects of your company to foster customer trust and build brand acknowledgment over time.

Logo/Brand Design

Creating brand identities is our passion. We believe it takes insight into your business, your customers, and your hopes for your business to build the best logo possible. And we’re willing to take the time to do this.

Brand Consultation

We’re happy to meet with you on a consulting basis about your brand strategy. As your Brand Consultant, I’ll periodically check-in after the initial strategy session, on a continual basis, to make any adjustments or revisions to keep your brand and messaging on track. 

Print Marketing

Think of us as your one-stop-shop for printed marketing materials. We create thoughtful designs and take care of the printing for you. This can save you time and money. Our printing services include business cards, brochures, flyers, and more.

Website Design

Your website is crucial to your business, We design custom websites that are responsive to all platforms, are easy to navigate, and present your company professionally and clearly.

Search Engine Optimization

We offer affordable SEO that actually gets results.  This service includes on-page and off page SEO.  We offer local, regional, and national SEO Services with not long-term contracts.

Our Services

Let's talk!

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