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If You Don't Have a Logo, Are You Really In Business?

A logo is an important part of any business's marketing strategy. It's the first thing people will see when they discover your brand and can be used to express who you are and what you stand for. Logos are also useful for helping customers recognize your products, services, and overall brand identity. Still not convinced? Here are five reasons why every business needs a logo.

1. Logos Help Build Brand Recognition

A good logo has the power to help customers recognize your brand at a glance—no need for long explanations or descriptions! Customers will begin to associate your logo with your business and its offerings, making it easier for them to remember and trust in your company’s reliability. This recognition also helps build customer loyalty, as they will most likely return to brands that they know and trust.

2. Logos Make You Stand Out from the Crowd

Having an eye-catching logo can make all the difference in a competitive market! A unique design can help set you apart from competitors, giving customers something special about your business that they won’t find elsewhere. Logos are also great for creating a memorable impression on potential customers; if designed well enough, it could even become someone’s go-to service provider!

3. Logos Help Build Professionalism

Having a professional-looking logo will help give customers confidence that you are serious about what you do and that you take pride in representing yourself in the best way possible. A polished logo speaks volumes! It shows potential customers that you pay attention to detail—and this kind of attention could help persuade them towards investing in your company’s services or products over others'.

4. Logos Can Be Used Across Multiple Platforms

Logos make it easy to represent yourself across multiple platforms, such as social media accounts, websites, emails, advertisements, etc... This makes it easier for potential customers to find you wherever they look online! Plus, having a consistent visual representation of your brand will help create more cohesion throughout all of these different platforms; this is especially important if there is more than one person running them at once (e.g., different members of staff).

5. Logos Can Convey Your Brand Values

Your logo should be designed with the intention of conveying something about your company's values or mission statement; this could be done through colors or symbols associated with certain meanings (e.g., green as sustainability). By doing so, customers will be able to quickly understand what kind of company you are just by looking at your logo; this will enable them to decide whether or not they want to invest their time and money into working with you!

In conclusion...

Logos are essential for any business! They act as visual branding tools that can help boost recognition and professionalism while simultaneously expressing important messages about who you are as a company. Additionally, logos make it easier for customers to identify who you are online by providing consistency across all digital platforms—from website banners to email signatures! So if you don't have one yet—what're ya waiting for? Start designing yours today!

We do understand designing just the right logo for your business is no easy task though, that's why we're here to help you! A logo is more than just a design icon, it should always be one that conveys trustworthiness and reliability to customers. There are so many ways to get creative when creating a logo, but it’s important to stay cohesive within the brand aesthetic. With our guidance, you can create something truly unique and captivating; a logo that will speak volumes about your story and evoke an emotional response from potential customers. If you want to develop something special and new for your business, contact us today - we’re here and ready to help!


To learn more about the importance of your logo, check out Why Hire a Logo Designer? and The ROI of Logo Design



Marketing Blog, Graphic Design, Branding, Advertising Rogers, AR, Marketing Rogers, AR, Branding Rogers, AR, Brand Strategy, Brand Consulting

A Note From the Author

As a business owner, brand strategist, and graphic designer I run in to questions and ideas every day.

As the owner of Norris Design, I started out wanting to solely be a designer, but education changed the way I thought, the way I viewed business and the way I viewed my role in helping other's businesses.  

Graphic design will always be my original love, but as I grew in knowledge, I realized the small view of design for the sake of something beautiful was such a disservice to businesses.

Businesses needed much more than just graphic design.  They needed to see the bigger picture of their businesses from the perspective of a designer.  Once I realized that branding had a huge role in large businesses that see amazing success but very few small businesses even think about branding or brand strategy, I realized that if I could offer a brand strategy view as a consultant rather than just an order taker graphic designer, I could actually move the needle in their businesses.

This is the beginning of where I started to fall in love with business, marketing, branding, brand strategy, consulting and brand building. 

It all started with education after college.

I obsessively read articles, listened to podcasts, watched videos, read books, and took classes.  This was to fulfill this desire to be more involved in the businesses side of design rather than just design alone.

So, this is why I wright. I appreciate other people's perspective and I hope that one day, mine can help someone else.

Kimberly Norris

Brand Strategy

We create a results-based brand strategy for all aspects of your company to foster customer trust and build brand acknowledgment over time.

Logo/Brand Design

Creating brand identities is our passion. We believe it takes insight into your business, your customers, and your hopes for your business to build the best logo possible. And we’re willing to take the time to do this.

Brand Consultation

We’re happy to meet with you on a consulting basis about your brand strategy. As your Brand Consultant, I’ll periodically check-in after the initial strategy session, on a continual basis, to make any adjustments or revisions to keep your brand and messaging on track. 

Print Marketing

Think of us as your one-stop-shop for printed marketing materials. We create thoughtful designs and take care of the printing for you. This can save you time and money. Our printing services include business cards, brochures, flyers, and more.

Website Design

Your website is crucial to your business, We design custom websites that are responsive to all platforms, are easy to navigate, and present your company professionally and clearly.

Search Engine Optimization

We offer affordable SEO that actually gets results.  This service includes on-page and off page SEO.  We offer local, regional, and national SEO Services with not long-term contracts.

Our Services

Let's talk!

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