Brochures, business cards, and posters are essential marketing tools for any business owner. They help promote your brand and showcase your products and services in a visually appealing way. But do you know that these marketing materials can be used in creative ways to boost your business? In this blog post, we’ll explore 5 innovative ways to use brochures, business cards, and posters to take your marketing game to the next level.
- Brochures
Brochures are a great way to showcase your products and services to potential customers. But why stop there? You can also use brochures as a leave-behind after a meeting with a client, as a mailing insert, or as a handout at a trade show. To make your brochures more engaging, consider adding a QR code that leads to a landing page or a video showcasing your business.
- Business Cards
Business cards are essential for networking and building relationships with potential clients. But have you ever thought of using them as loyalty cards or referral cards? Consider printing a unique code on your business card that offers a discount for repeat business or a referral discount for new customers. This not only encourages repeat business and referrals but also helps track the effectiveness of your networking efforts.
- Posters
Posters are a great way to grab attention and promote an event or sale. But what if I told you that you can also use posters to showcase your company culture? Consider printing motivational quotes or showcasing your team in action in a gallery-style poster. This not only shows potential customers what your company is all about but also helps build a strong company culture internally.
- Brochure Holders
Brochure holders are often overlooked as a marketing tool. But did you know that they can be used to cross-promote your products and services? If you have multiple brochures, consider using holders that hold multiple brochures and strategically positioning them to showcase related products or services. This not only keeps your marketing materials organized but also encourages customers to explore all that you have to offer.
- Business Card Stands
Business card stands are another often-overlooked marketing tool. But did you know that they can be used to showcase your affiliations and partnerships? Consider printing the logos of the organizations that you are affiliated with or partner with and displaying them in a business card stand. This not only promotes your business but also shows potential customers that you are a reputable business in your industry.
In conclusion...
Marketing materials such as brochures, business cards, and posters are essential for any business. But by using them creatively, you can take your marketing game to the next level. Consider using brochures as leave-behinds, business cards as loyalty or referral cards, posters to showcase your company culture, brochure holders to cross-promote products and services, and business card stands to showcase affiliations and partnerships. By incorporating these creative strategies, you can boost your business while standing out from the competition.
Our blogs The Importance of Print Design and How to Make a Great First Impression with your Business Cards? can help if you want to learn more!
Kimberly Norris | Norrisdc.com | Kimberly@norrisdc.com
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