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Creative Ways to Use Print Marketing to Boost Your Business

Brochures, business cards, and posters are essential marketing tools for any business owner. They help promote your brand and showcase your products and services in a visually appealing way. But do you know that these marketing materials can be used in creative ways to boost your business? In this blog post, we’ll explore 5 innovative ways to use brochures, business cards, and posters to take your marketing game to the next level.

- Brochures

Brochures are a great way to showcase your products and services to potential customers. But why stop there? You can also use brochures as a leave-behind after a meeting with a client, as a mailing insert, or as a handout at a trade show. To make your brochures more engaging, consider adding a QR code that leads to a landing page or a video showcasing your business.

- Business Cards

Business cards are essential for networking and building relationships with potential clients. But have you ever thought of using them as loyalty cards or referral cards? Consider printing a unique code on your business card that offers a discount for repeat business or a referral discount for new customers. This not only encourages repeat business and referrals but also helps track the effectiveness of your networking efforts.

- Posters

Posters are a great way to grab attention and promote an event or sale. But what if I told you that you can also use posters to showcase your company culture? Consider printing motivational quotes or showcasing your team in action in a gallery-style poster. This not only shows potential customers what your company is all about but also helps build a strong company culture internally.

- Brochure Holders

Brochure holders are often overlooked as a marketing tool. But did you know that they can be used to cross-promote your products and services? If you have multiple brochures, consider using holders that hold multiple brochures and strategically positioning them to showcase related products or services. This not only keeps your marketing materials organized but also encourages customers to explore all that you have to offer.

- Business Card Stands

Business card stands are another often-overlooked marketing tool. But did you know that they can be used to showcase your affiliations and partnerships? Consider printing the logos of the organizations that you are affiliated with or partner with and displaying them in a business card stand. This not only promotes your business but also shows potential customers that you are a reputable business in your industry.

In conclusion...

Marketing materials such as brochures, business cards, and posters are essential for any business. But by using them creatively, you can take your marketing game to the next level. Consider using brochures as leave-behinds, business cards as loyalty or referral cards, posters to showcase your company culture, brochure holders to cross-promote products and services, and business card stands to showcase affiliations and partnerships. By incorporating these creative strategies, you can boost your business while standing out from the competition.



Marketing Blog, Graphic Design, Branding, Advertising Rogers, AR, Marketing Rogers, AR, Branding Rogers, AR, Brand Strategy, Brand Consulting

A Note From the Author

As a business owner, brand strategist, and graphic designer I run in to questions and ideas every day.

As the owner of Norris Design, I started out wanting to solely be a designer, but education changed the way I thought, the way I viewed business and the way I viewed my role in helping other's businesses.  

Graphic design will always be my original love, but as I grew in knowledge, I realized the small view of design for the sake of something beautiful was such a disservice to businesses.

Businesses needed much more than just graphic design.  They needed to see the bigger picture of their businesses from the perspective of a designer.  Once I realized that branding had a huge role in large businesses that see amazing success but very few small businesses even think about branding or brand strategy, I realized that if I could offer a brand strategy view as a consultant rather than just an order taker graphic designer, I could actually move the needle in their businesses.

This is the beginning of where I started to fall in love with business, marketing, branding, brand strategy, consulting and brand building. 

It all started with education after college.

I obsessively read articles, listened to podcasts, watched videos, read books, and took classes.  This was to fulfill this desire to be more involved in the businesses side of design rather than just design alone.

So, this is why I wright. I appreciate other people's perspective and I hope that one day, mine can help someone else.

Kimberly Norris

Brand Strategy

We create a results-based brand strategy for all aspects of your company to foster customer trust and build brand acknowledgment over time.

Logo/Brand Design

Creating brand identities is our passion. We believe it takes insight into your business, your customers, and your hopes for your business to build the best logo possible. And we’re willing to take the time to do this.

Brand Consultation

We’re happy to meet with you on a consulting basis about your brand strategy. As your Brand Consultant, I’ll periodically check-in after the initial strategy session, on a continual basis, to make any adjustments or revisions to keep your brand and messaging on track. 

Print Marketing

Think of us as your one-stop-shop for printed marketing materials. We create thoughtful designs and take care of the printing for you. This can save you time and money. Our printing services include business cards, brochures, flyers, and more.

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Your website is crucial to your business, We design custom websites that are responsive to all platforms, are easy to navigate, and present your company professionally and clearly.

Search Engine Optimization

We offer affordable SEO that actually gets results.  This service includes on-page and off page SEO.  We offer local, regional, and national SEO Services with not long-term contracts.

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