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If You Don't Have a Website, Are You Really In Business?

In today’s world, it’s almost impossible to imagine a business without an accompanying website. After all, if customers can’t find you online, how will they ever find out about your product or service? But does not having a website really mean that you don’t exist as a business? Is having an online presence really essential to success in the modern market? Let's explore this question further.

Why Having A Website is Important

Having a website is becoming more and more important to businesses of all sizes. Not only does it allow customers to easily access information about what you offer, but it also gives potential clients confidence in your ability to deliver quality services or products. It shows that you are professional and willing to invest in the resources needed to make sure people know who you are and what you do. Plus, many customers now expect businesses to have websites – if they can’t find one, they may assume that something is wrong with the company or that their products/services aren’t up to par.

Not having a website also means missing out on opportunities for growth and expansion. For example, many companies now use their websites as e-commerce stores where customers can buy products directly from the site. This allows them to reach more customers than ever before and increase their sales revenue accordingly. Additionally, social media platforms are great ways for businesses to promote themselves and build relationships with current and potential customers – but they need an accompanying website in order for those efforts to be effective.

A website also serves as an excellent source of advertising for your business. You can create content such as blog posts or videos that showcase what makes your company unique – this type of advertising is much cheaper than traditional forms like television commercials or radio ads! Plus, by utilizing SEO tactics such as keywords and backlinks, you can get even more visibility for your site without spending any money at all!

Here are some reasons why every business needs a website:

1. Reach a Wider Audience: Your website allows you to reach customers who may not be able to come into your store or shop. Having an online presence helps you expand your customer base by allowing people from all over the world to view your products or services and make purchases without having to visit in person.

2. Build Brand Loyalty: An effective website provides customers with all the information they need about your business including contact information, product descriptions, and special offers. It also gives them an easy way to connect with you on social media and stay updated on new products or services that you might offer in the future. This helps you build brand loyalty and keep customers coming back again and again.

3. Establish Credibility: Customers are more likely to trust businesses with websites because it shows that they are legitimate and up-to-date with current trends in technology. Having a well-designed website also demonstrates that you understand the importance of having an online presence and are willing to invest in it, which can help increase customer confidence in your business.

4. Increase Conversions: Most people don’t buy something right away when they visit a website for the first time—they often need more information about your product or service before making a decision about whether or not to purchase it from you. A website gives them this chance; it allows customers to browse through all of your offerings at their own pace, compare them against other options out there, and decide if what you have is worth buying or not before making their final decision.

5. Generate Leads: If done properly, a website can help generate leads for your business by capturing user data such as email addresses so that you can reach out directly with targeted messages about specials or promotions that may interest them later on down the line. This makes it easier for prospective customers to find out about what you have available without having to do too much research themselves—which means more potential sales for you!

In conclusion...

The bottom line is that having a website is absolutely necessary if you want your business to succeed in today’s digital world. Not only does it give potential customers confidence in what you have to offer, but it also provides opportunities for growth and expansion through e-commerce stores and social media platforms. Finally, it serves as an inexpensive form of advertising that can help spread the word about your company far beyond its physical reach!

So, now you understand why having a website is absolutely necessary for your business' success...but, where do you start if you don't have one already or if your current website is not good enough? Every website should be designed with user experience at the forefront for maximum customer engagement; however, quality web design isn’t easy to create without the expertise of an experienced professional.

Whether you’re looking to revamp your current website or draw up plan for a brand new one from scratch, our team here at Norris Design is available to help you craft precisely what you need. Even if you are unsure how to start the process for creating an effective website for your business, our highly trained support staff offers quality advice and resources. So don't wait any longer! Do you need website design? Call us now and let us help build something extraordinary together!


Need more information about the importance of a website for your business? Check out The ROI of Website Design and What Makes a Good Website?



Marketing Blog, Graphic Design, Branding, Advertising Rogers, AR, Marketing Rogers, AR, Branding Rogers, AR, Brand Strategy, Brand Consulting

A Note From the Author

As a business owner, brand strategist, and graphic designer I run in to questions and ideas every day.

As the owner of Norris Design, I started out wanting to solely be a designer, but education changed the way I thought, the way I viewed business and the way I viewed my role in helping other's businesses.  

Graphic design will always be my original love, but as I grew in knowledge, I realized the small view of design for the sake of something beautiful was such a disservice to businesses.

Businesses needed much more than just graphic design.  They needed to see the bigger picture of their businesses from the perspective of a designer.  Once I realized that branding had a huge role in large businesses that see amazing success but very few small businesses even think about branding or brand strategy, I realized that if I could offer a brand strategy view as a consultant rather than just an order taker graphic designer, I could actually move the needle in their businesses.

This is the beginning of where I started to fall in love with business, marketing, branding, brand strategy, consulting and brand building. 

It all started with education after college.

I obsessively read articles, listened to podcasts, watched videos, read books, and took classes.  This was to fulfill this desire to be more involved in the businesses side of design rather than just design alone.

So, this is why I wright. I appreciate other people's perspective and I hope that one day, mine can help someone else.

Kimberly Norris

Brand Strategy

We create a results-based brand strategy for all aspects of your company to foster customer trust and build brand acknowledgment over time.

Logo/Brand Design

Creating brand identities is our passion. We believe it takes insight into your business, your customers, and your hopes for your business to build the best logo possible. And we’re willing to take the time to do this.

Brand Consultation

We’re happy to meet with you on a consulting basis about your brand strategy. As your Brand Consultant, I’ll periodically check-in after the initial strategy session, on a continual basis, to make any adjustments or revisions to keep your brand and messaging on track. 

Print Marketing

Think of us as your one-stop-shop for printed marketing materials. We create thoughtful designs and take care of the printing for you. This can save you time and money. Our printing services include business cards, brochures, flyers, and more.

Website Design

Your website is crucial to your business, We design custom websites that are responsive to all platforms, are easy to navigate, and present your company professionally and clearly.

Search Engine Optimization

We offer affordable SEO that actually gets results.  This service includes on-page and off page SEO.  We offer local, regional, and national SEO Services with not long-term contracts.

Our Services

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