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Is Traditional Print Marketing Still Effective?

In this age of digital marketing, we often forget about the traditional print marketing techniques that have been around forever. But the question remains: are these methods still effective? As a business owner, you want to know if you should stick with old-school techniques or if it's time to put all your eggs in the digital basket. In this blog post, we will discuss the effectiveness of traditional print marketing and give you some tips on how to successfully use it in your business.

Tangibility and Credibility

Print marketing gives you something tangible to give to potential customers. Whether it is a business card, a brochure, or a flyer, people can hold it, read it, and take it with them wherever they go. This gives a level of credibility to your business that digital marketing just can't replicate. Studies show that people are more likely to remember what they read in print compared to what they see online.

Targeted Advertising

Print helps you to target a specific demographic by allowing you to place your ad in publications that cater to your desired audience. This means you can reach a specific group of people that are most likely to be interested in what you have to offer. Whether it is a local newspaper or a magazine that targets a particular industry, you can ensure your message is reaching the right people.

Increased Brand Awareness

Using print marketing in conjunction with digital marketing can significantly increase brand awareness. By using a consistent message and design across all platforms, you can build up your brand and create a recognizable image that sticks in people's minds. Using QR codes or other tech-savvy features on print materials can also lead potential customers to your digital platforms, increasing your online presence.

Builds Trust

Print marketing builds trust with consumers. Seeing your ad in a reputable publication or receiving a direct mail piece makes your business seem more credible. It shows that you are willing to invest in your brand and that you are serious about your business. It also shows that you have a long-term presence in the market and are not a fly-by-night business.


Print marketing can be an affordable way to promote your business. Printing costs have significantly decreased in recent years, and the wide range of options allows you to choose what works best for your budget. Compared to digital marketing, print ads often have a longer shelf life and can be used repeatedly without additional costs.

In Conclusion:

Traditional print marketing is still an effective tool for businesses. It offers credibility, tangibility, and targeted advertising that digital marketing can't match. By combining print marketing with a strong digital presence, you can create a recognizable brand and build trust with your potential customers. The key to success with print marketing is to make sure your message is consistent, your design is professional, and you are reaching the right audience. With the right strategy, print marketing can be a cost-effective way to promote your business and increase your bottom line.



Marketing Blog, Graphic Design, Branding, Advertising Rogers, AR, Marketing Rogers, AR, Branding Rogers, AR, Brand Strategy, Brand Consulting

A Note From the Author

As a business owner, brand strategist, and graphic designer I run in to questions and ideas every day.

As the owner of Norris Design, I started out wanting to solely be a designer, but education changed the way I thought, the way I viewed business and the way I viewed my role in helping other's businesses.  

Graphic design will always be my original love, but as I grew in knowledge, I realized the small view of design for the sake of something beautiful was such a disservice to businesses.

Businesses needed much more than just graphic design.  They needed to see the bigger picture of their businesses from the perspective of a designer.  Once I realized that branding had a huge role in large businesses that see amazing success but very few small businesses even think about branding or brand strategy, I realized that if I could offer a brand strategy view as a consultant rather than just an order taker graphic designer, I could actually move the needle in their businesses.

This is the beginning of where I started to fall in love with business, marketing, branding, brand strategy, consulting and brand building. 

It all started with education after college.

I obsessively read articles, listened to podcasts, watched videos, read books, and took classes.  This was to fulfill this desire to be more involved in the businesses side of design rather than just design alone.

So, this is why I wright. I appreciate other people's perspective and I hope that one day, mine can help someone else.

Kimberly Norris

Brand Strategy

We create a results-based brand strategy for all aspects of your company to foster customer trust and build brand acknowledgment over time.

Logo/Brand Design

Creating brand identities is our passion. We believe it takes insight into your business, your customers, and your hopes for your business to build the best logo possible. And we’re willing to take the time to do this.

Brand Consultation

We’re happy to meet with you on a consulting basis about your brand strategy. As your Brand Consultant, I’ll periodically check-in after the initial strategy session, on a continual basis, to make any adjustments or revisions to keep your brand and messaging on track. 

Print Marketing

Think of us as your one-stop-shop for printed marketing materials. We create thoughtful designs and take care of the printing for you. This can save you time and money. Our printing services include business cards, brochures, flyers, and more.

Website Design

Your website is crucial to your business, We design custom websites that are responsive to all platforms, are easy to navigate, and present your company professionally and clearly.

Search Engine Optimization

We offer affordable SEO that actually gets results.  This service includes on-page and off page SEO.  We offer local, regional, and national SEO Services with not long-term contracts.

Our Services

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