What is Brand Strategy?
Brand Strategy has a lot of misconceptions. It is often related to a business plan or marketing plan but it really is so much different. Brand strategy is exactly as it sounds: a strategy and plan to build a long-lasting brand.
Branding has many misconceptions. It is not just a logo or tagline. It is an all encompassing feeling and reputation that a company or product has fostered in order to promote trust and value in their market.
Brand Strategy Bridges the Gap
Brand strategy is simply bridging the gap between your business and your target market as well as creativity and strategic thinking. It is a guide to direct every decision and action that you make in your business. This is relevant in large marketing decisions as well as day to day tasks.
A brand is said to be an overall feeling about a business. This includes marketing strategy, customer service, character, design and so much more. Every move your business makes is effecting your brand in either a positive or a negative way. This is why it is critical to make sure that every action is intentional according to your company’s goals, morals and vision.
The goal is to be able to create a target that is clear through strategic thought and research so that you are able to have much more value in every move that you make.
The planning and strategy behind a brand can make or break a company. Every business should be a student in understanding their market. It is important to understand people, how they react, what they want, why they spend money and how you can use this to your advantage.
Because of this, we realize that everything a business does should be focused on the target market rather than the owner of the business.
Why We Love Brand Strategy
At Norris Design we are so passionate about this service we offer because we see so much lack of this in Northwest Arkansas. We want to be able to help businesses have this plan for their business. We see that it helps people save money, illuminate guess work and have a much more valuable business and brand over time.
We would love to have a conversation with you today about why this is so important to us and how it can help you.
To learn more about this topic, read our blog on What is the difference between a Brand and a Logo?
You can also check out Why we decided to Rebrand...Should you? for more information.