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What is SEO?

If you own a business and want to increase your visibility online, odds are you've heard about SEO (Search Engine Optimization). But what is SEO and why is it so important? Let's break down the basics of this data-driven approach to digital marketing.

What is SEO?

SEO stands for Search Engine Optimization—it's a way to optimize your website so that it ranks higher in search engine results pages (SERPs). In other words, when someone searches for something related to your product or service, the goal is for them to find your website at the top of their search results. That way, they'll be more likely to click through and visit your site.

Why does SEO matter?

SEO matters because if your website isn't optimized for search engines, it won't show up in SERPs. And if it doesn't show up in SERPs, people won't be able to find it—which means they won't be able to purchase from you or use your services. To put it simply, good SEO equals greater visibility online—which translates into more potential customers for your business.

How does SEO work?

SEO works by combining several elements (keywords, backlinks, content creation) using a data-driven approach. For example, keywords are words and phrases that people frequently use in their searches; strategically placing them throughout your content will help optimize its quality while also increasing its visibility in SERPs. Similarly, backlink building helps establish credibility by linking back to high-quality websites related to yours; however, backlink building must always be done ethically! Content creation is also key; creating content that speaks directly to customers can help build authority and trust.

Are you already using SEO for your website? Here are a few tips that can help you maximize your SEO potential:

  • Spend as much time on the SERPs as you do in tools.

  • Understand how On-Page SEO and Off-Page SEO work and use it to your advantage.

  • Target a variety of high and low volume keywords.

  • Consolidate website pages using redirects and canonical tags.

  • Develop page authority.

  • Create a link-building strategy.

  • Form good relationships with your developers and designers.

  • Conduct a technical SEO audit.

  • Check, double-check, and triple-check your data.

Search engine optimization is an effective tool that can help increase the visibility of any business online. By understanding the basics of how SEO works—including keyword analysis, backlink building, and content creation—business owners can take advantage of this powerful tool and see real results from their digital marketing efforts. So if you're looking for a way to reach more potential customers online, consider giving SEO a try!

If you are interested in better understanding how our SEO services can benefit your website, don’t hesitate to book a call with us. We will provide you with a free audit of your website so we can see where improvements need to be made. Our team is passionate about helping businesses improve their online presence and we would love to help yours too. Call us today!


Our blogs What is On-Page SEO? and What is Off-Page SEO? provide more insight into this matter. Give them a read to learn more!



Marketing Blog, Graphic Design, Branding, Advertising Rogers, AR, Marketing Rogers, AR, Branding Rogers, AR, Brand Strategy, Brand Consulting

A Note From the Author

As a business owner, brand strategist, and graphic designer I run in to questions and ideas every day.

As the owner of Norris Design, I started out wanting to solely be a designer, but education changed the way I thought, the way I viewed business and the way I viewed my role in helping other's businesses.  

Graphic design will always be my original love, but as I grew in knowledge, I realized the small view of design for the sake of something beautiful was such a disservice to businesses.

Businesses needed much more than just graphic design.  They needed to see the bigger picture of their businesses from the perspective of a designer.  Once I realized that branding had a huge role in large businesses that see amazing success but very few small businesses even think about branding or brand strategy, I realized that if I could offer a brand strategy view as a consultant rather than just an order taker graphic designer, I could actually move the needle in their businesses.

This is the beginning of where I started to fall in love with business, marketing, branding, brand strategy, consulting and brand building. 

It all started with education after college.

I obsessively read articles, listened to podcasts, watched videos, read books, and took classes.  This was to fulfill this desire to be more involved in the businesses side of design rather than just design alone.

So, this is why I wright. I appreciate other people's perspective and I hope that one day, mine can help someone else.

Kimberly Norris

Brand Strategy

We create a results-based brand strategy for all aspects of your company to foster customer trust and build brand acknowledgment over time.

Logo/Brand Design

Creating brand identities is our passion. We believe it takes insight into your business, your customers, and your hopes for your business to build the best logo possible. And we’re willing to take the time to do this.

Brand Consultation

We’re happy to meet with you on a consulting basis about your brand strategy. As your Brand Consultant, I’ll periodically check-in after the initial strategy session, on a continual basis, to make any adjustments or revisions to keep your brand and messaging on track. 

Print Marketing

Think of us as your one-stop-shop for printed marketing materials. We create thoughtful designs and take care of the printing for you. This can save you time and money. Our printing services include business cards, brochures, flyers, and more.

Website Design

Your website is crucial to your business, We design custom websites that are responsive to all platforms, are easy to navigate, and present your company professionally and clearly.

Search Engine Optimization

We offer affordable SEO that actually gets results.  This service includes on-page and off page SEO.  We offer local, regional, and national SEO Services with not long-term contracts.

Our Services

Let's talk!

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