Resourceful Articles

As a business owner, you know that the way you represent your brand is key to success. Whether it’s through word-of-mouth or digital...

A logo is an important part of any business's marketing strategy. It's the first thing people will see when they discover your brand and...

If you're a business owner, chances are you've heard about the importance of having a strong brand for your company. A strong brand can help set you apart from your competition and give you an edge in the marketplace. But what exactly goes into creating a strong brand? Let's take a look at five key factors that contribute to building a powerful brand. 1. Know Your Audience – It’s important to understand the needs and wants of your target audience so that your messaging resona

When it comes to rebranding your business, the phrase “look before you leap” is particularly relevant. A rebrand can be a great way to breath new life into an existing business, but it can also cause some serious marketing headaches if you don’t go into it with a clear plan. Before you start making any changes, here are five must-ask questions every business owner needs to ask themselves before starting a rebrand. 1. What’s Your Reason for Rebranding? The first question you n

As a business owner, first impressions are everything. You have one chance to make a great initial impact on potential clients and...

When you are starting a business, branding is super important. It’s not only your logo and design elements, but also how you communicate...

A logo is more than a symbol – it is the face of your business. It provides visual recognition among customers and helps to differentiate...

Are you a business owner looking to create a unique, professional logo and branding package that sets your company apart from the...

As a business owner, it can be hard to determine which investments are worth their cost. When it comes to logo design, there is often...

Are you thinking about investing in branding for your business but not sure what the return on investment (ROI) might be? Branding can be...

So you’ve decided to take the plunge and start your own business. Congratulations! Now comes the hard part: creating a comprehensive...

As business owners, many times, we tend to focus on short term things: fast results, quick marketing techniques, how to get cashflow…And...

When we started off as a business, our goal as a design company was to make our customers happy by delivering what they wanted. However,...

Every marketing effort that a company makes has a place in the world. However, just because the marketing avenue is useful to some does...

The power of perception..The more you take advantage of perception through positioning and branding, the more success you will have.

Are you thinking about rebranding, starting a brand, or hiring a logo designer? We have a criteria that will help you, as an...

A common misconception is that a company's logo must say everything about what their business does. This is so far off. In fact, most...

These two terms are often used interchangeably but that is far from the truth. While they both interact with one another, they are not...

A logo design is something that will impact your business for years to come. It is important to get it right from the beginning. This is...

Strategy and design are naturally separate since they are almost opposites but this is a huge mistake when it come to graphic design.