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Resourceful Articles
Resources From Our Professionals to Help Your Business


Everyone has a brand whether we think we do OR NOT..
Branding is about everything you do as a company. You can think of a brand as your company's reputation and the perception others have of y
Aug 12, 2022


3 Stages of Marketing
Marketing is not just one size fits all. The marketing process is specific to every brand as well as for every customer. Focusing on the sta
Jul 11, 2022


Why Every Marketing Strategy is Unique
Every marketing effort that a company makes has a place in the world. However, just because the marketing avenue is useful to some does...
Jun 30, 2022


Is it Worth Designing Your Own Website?
Most of these website builders claim to be easy, quick and simple. The reality is, they are not. They might even claim to be "free." Most...
Jun 20, 2022


Positioning + Perception = Profit
The power of perception..The more you take advantage of perception through positioning and branding, the more success you will have.
Jun 17, 2022


Organic Search Drives More Than 50 Percent of Traffic Today
Search Engine Optimization shouldn't break the bank or take a full year to see results. 50% of all traffic goes to people who invest in SEO
Jun 15, 2022


What Makes a Good Logo?
Are you thinking about rebranding, starting a brand, or hiring a logo designer? We have a criteria that will help you, as an...
Jun 15, 2022


What Should You Look For in a Graphic Designer?
Hiring a graphic designer is a huge decision and we have some questions that might help you make a decision!
May 31, 2022


Logos that don't say ANYTHING.
A common misconception is that a company's logo must say everything about what their business does. This is so far off. In fact, most...
May 30, 2022


What is the difference between a BRAND AND A LOGO?
These two terms are often used interchangeably but that is far from the truth. While they both interact with one another, they are not...
May 4, 2022


What are you changing this new year in your business?
How strategy and branding can help you reach your goals this new year! Here are some questions to help you reevaluate!
Jan 10, 2022


The Breakdown of a Logo Design at Norris Design
A logo design is something that will impact your business for years to come. It is important to get it right from the beginning. This is...
Nov 23, 2021


Why Strategy and Design Should Never be Separate
Strategy and design are naturally separate since they are almost opposites but this is a huge mistake when it come to graphic design.
Nov 15, 2021


What is Brand Strategy?
Brand Strategy has a lot of misconceptions. It is often related to a business plan or marketing plan but it really is so much different....
Oct 3, 2021


Is Graphic Design an Investment or Expense?
What do you think? When you spend money on graphic design services for your business, do you expect to get a return on investment...
Oct 3, 2021


How Does a Graphic Designer Spend Their Time?
I get asked so often, "what does a graphic designer really do?" A graphic designer has a very complex job because there are so many tasks...
Oct 3, 2021


Why We Decided to Rebrand...Should You?
Rebranding is not always the solution, but it became clear that for us it was time to. Here's why.. We had outgrown what our business...
Oct 3, 2021
WHY CHOOSE NORRIS DESIGN?
At Norris Design, we craft marketing solutions that deliver measurable results.
Through strategic branding, digital marketing, and ongoing support, we help businesses achieve lasting success. Let’s grow your business together. Contact us today to discover how we can elevate your brand!
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